Consumer Behaving
Michael R. Solomon
International Edition
Buying, having & being
Brief contents
CONSUMERS IN THE MARKETPLACE
An Introduction to Consumer Behavior
CONSUMERS AS INDIVIDUALS
Perception
Learning and Memory
Motivation and Values
The Self
Personality and Lifestyles
Attitudes
Attitude change and Interactive Communications
CONSUMERS AS DECISION MAKERS
Individual Decision Making
CONSUMERS AND SUBCULTURES
Income and Social Class
Ethnic, Racial, and Religious Subcultures
Age Subcultures
The Purchase Situation, Postpurchase Evaluation, and Product Disposal
Group Influence and Opinion Leadership
Organizational and Household Decision Making
CONSUMERS AND CULTURE
Cultural Influences on Consumer Behavior
The Creation and Diffusion of Consumer Culture
ISBN 9780130812551
uit 1999 fourth edition
586 pagina’s
Afmetingen: 20.5 x 25.5 x 2.4 cm
Uitgever: Prentice Hall International
Boek heeft wat gebruikerssporen vooral aan de kaft, zie ook foto’s